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What type of Marketing Degree Courses do we offer?

Our innovative foundation degree programme provides students with the choice of two types of marketing degree courses.

1. Marketing and Sales Management Degree
2. Internet Marketing Degree

The first type of marketing degree course focuses primarily on the more traditional forms of marketing such as:

1. Marketing Communication
2. Printed Advertising Campaigns
3. Direct Mail Campaigns
4. Promotional Event organization
5. Market research and consumer behavior

Our second marketing degree course focuses on the newly the forms of techniques that are design to promote both businesses and their product on the internet. The Internet has brought many unique benefits to marketing including low costs in distributing information and media to a global audience. The interactive nature of internet marketing, both in terms of instant response and in eliciting response, are unique qualities of the medium. This type of marketing degree course focuses primarily focuses on the following techniques:

This type of marketing degree course focuses primarily focuses on the following techniques:

1. Search engine marketing
2. Web display advertisin
3. E-mail marketing
4. Affiliate marketing
5. Rich media interactive advertising
6. Blog marketing
7. Viral marketing

Both forms of marketing play a vital part in today’s business model and they typically sit alongside each other as part of an integrated marketing strategy.